Responsive image markup

Responsive markup on images: srcset / picture vs plain img.

Field data PhoneDesktopAll Scope All sites Q1 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Responsive image markup

Responsive markup on images: srcset / picture vs plain img.

3
Categories
In the distribution
68.6%
Fleet share
Top: none
89.1%
Sites with any
Of none

68.6% of images ship without responsive markup.

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
2

The responsive image markup mix who uses what, and how fast each group loads

Median INP (sites using feature)
0
100ms
200ms
300ms
400ms
500ms
None49ms69% of sites
Image51ms23% of sites
Picture52ms9% of sites
VariantShare of sitesMedian
None
69%
49ms
Image
23%
51ms
Picture
9%
52ms

Responsive image markup. On the fleet: 68.6% none, 22.9% image, 8.5% picture. 89.1% of sites use at least one none.

Lowest-share bucket: INP 50ms. Highest-share bucket: INP 49ms. r = +0.37.

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing INP per bucket every category and count level at once - color is the pass rate

1
2
3
4
5
6
7
8
9
10
11
12
None 68.6%
98
98
99
99
99
99
99
99
99
99
99
98
Image 22.9%
99
99
100
100
99
100
99
99
99
99
98
Picture 8.5%
99
99
98
99
99
99
100
99
98
98
97
100
← few of this category on the pagemany →
60%95%+ of sites passing INP Faded cells: under 100 sites

Each row is a category, each column its own count bucket (few on the left, many on the right); the cell is the share of those sites passing INP.

No category moves the INP pass rate much, however many a site ships. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
4

Few vs many - does quantity cost INP? the pass rate with few vs many of each category

60%70%80%90%100% few → many
None 68.6% 98%98%
Image 22.9% 99%98%
Picture 8.5% 99%100%
% of sites passing INP · hollow ring = pages with few, solid dot = pages with many

Per category: the pass rate among pages with FEW of it (hollow ring) against pages with MANY (solid dot), worst trend first. Thin buckets are excluded from the endpoints.

Quantity barely moves INP here. The worst trend is None, at 0 points. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
5

Why this matters for the Core Web Vitals, and where to start fixing it

srcset exists because devices disagree about pixels. A plain img serves the same file to a small phone and a 5K display: too many bytes for one, too few pixels for the other. Responsive markup lets the browser pick per device, and on the hero image the saved bytes are LCP bytes.

Responsive markup still needs width and height for the CLS side: srcset picks the file, the dimensions reserve the box. Most CMSs generate the candidates automatically. The gaps are hand-written templates.

How does this affect the Core Web Vitals?

Of the 3 categories, Picture separates passing sites from failing sites the most. Where Picture is rare: 85% pass the LCP. Where it is common: 90%.

Related signals Stylesheet origin (1P/3P) → DOM size → Image format mix → Media source → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured