1
At a glance the headline numbers for Email marketing impact
Performance impact by email_marketing provider.
5
Providers ranked
After min-sites filter
9,785
Sites in sample
Combined across all items
1.9s
Best LCP (p75)
Klaviyo
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Klaviyo | 1.9s | 89.9% | 2,917 | |
| 2 | HubSpot | 2.0s | 85.7% | 3,078 | |
| 3 | Mailchimp | 2.2s | 80.2% | 3,286 | |
| 4 | ActiveCampaign | 2.3s | 79.3% | 441 | |
| 5 | Salesforce Marketing Cloud | 2.4s | 75.8% | 63 |
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Klaviyo 1.5% 2,917 1.9s
HubSpot 1.6% 3,078 2.0s
Iterable 0% 8 2.0s
Mailchimp 1.7% 3,286 2.2s
ActiveCampaign 0.2% 441 2.3s
Marketo 0% 40 2.4s
Salesforce Marketing Cloud 0% 63 2.4s
Braze 0% 20 2.8s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
90% of Klaviyo sites pass LCP. ActiveCampaign trails 11 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
HubSpot 1.6%
862.0s
9968ms
790.08
811.6s
611.2s
Salesforce Marketing Cloud 0%
762.4s
98115ms
470.18
652.0s
501.6s
Braze 0%
682.8s
95126ms
790.07
632.2s
471.5s
Marketo 0%
782.4s
10071ms
650.18
761.8s
621.1s
Iterable 0%
832.0s
83122ms
670.34
831.0s
83628ms
Klaviyo 1.5%
901.9s
9987ms
790.09
881.3s
80669ms
Mailchimp 1.7%
802.2s
10064ms
760.10
761.8s
511.4s
ActiveCampaign 0.2%
792.3s
9972ms
770.10
721.9s
451.6s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Klaviyo leads on LCP: 90% of its sites pass. ActiveCampaign trails at 79%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals Font services (4) → Session recording (11) → CMS (17) → Search (6) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.