A/B testing impact

Performance impact by ab_testing provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for A/B testing impact

Performance impact by ab_testing provider.

8
Providers ranked
After min-sites filter
22,540
Sites in sample
Combined across all items
2.0s
Best LCP (p75)
Google Optimize
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Google Optimize 2.0s 85.5%
21,232
2 Kameleoon 2.1s 82.4%
130
3 AB Tasty 2.1s 81.8%
118
4 Dynamic Yield 2.2s 79.6%
69
5 VWO 2.3s 81.7%
480
6 Convert 2.5s 75.8%
211
7 Optimizely 2.7s 73.6%
157
8 LaunchDarkly 3.3s 56.0%
143
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Google Optimize 10% 21,232 86% 2.0s
Monetate 0% 28 85% 2.1s
Kameleoon 0.1% 130 82% 2.1s
AB Tasty 0.1% 118 82% 2.1s
VWO 0.2% 480 82% 2.3s
Dynamic Yield 0% 69 80% 2.2s
Convert 0.1% 211 76% 2.5s
Optimizely 0.1% 157 74% 2.7s
LaunchDarkly 0.1% 143 56% 3.3s
Split.io 0% 9 33% 3.4s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

86% of Google Optimize sites pass LCP. LaunchDarkly trails 30 points behind, leaving 44% of its sites failing. computed

The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Optimize 10%
862.0s
9962ms
760.10
811.6s
581.2s
VWO 0.2%
822.3s
9897ms
780.10
771.7s
561.2s
Convert 0.1%
762.5s
98105ms
730.11
732.0s
591.4s
Optimizely 0.1%
742.7s
92122ms
680.14
761.8s
611.1s
LaunchDarkly 0.1%
563.3s
82127ms
660.28
582.6s
72873ms
Kameleoon 0.1%
822.1s
95117ms
720.12
851.6s
541.1s
AB Tasty 0.1%
822.1s
9695ms
720.11
831.5s
70903ms
Dynamic Yield 0%
802.2s
84178ms
650.13
781.5s
70901ms
Monetate 0%
852.1s
96135ms
780.07
931.6s
631.1s
Split.io 0%
333.4s
80128ms
500.32
332.6s
671.8s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Optimize leads on LCP: 86% of its sites pass. LaunchDarkly trails at 56%. computed

The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals Maps (4) → CDN (16) → Chat & messaging (17) → Bot detection (8) → 212,308 crawled sites with Chrome field data, representing millions of real page loads · How we measured