A/B testing impact

Performance impact by ab_testing provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for A/B testing impact

Performance impact by ab_testing provider.

8
Providers ranked
After min-sites filter
22,448
Sites in sample
Combined across all items
2.3s
Best LCP (p75)
Google Optimize
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Google Optimize 2.3s 80.7%
21,150
2 AB Tasty 2.4s 76.3%
117
3 VWO 2.4s 76.7%
475
4 Kameleoon 2.5s 75.8%
129
5 Dynamic Yield 2.7s 67.8%
69
6 Convert 2.7s 69.1%
210
7 Optimizely 2.9s 66.4%
157
8 LaunchDarkly 4.0s 47.3%
141
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Google Optimize 10% 21,150 81% 2.3s
Monetate 0% 28 79% 2.4s
VWO 0.2% 475 77% 2.4s
AB Tasty 0.1% 117 76% 2.4s
Kameleoon 0.1% 129 76% 2.5s
Convert 0.1% 210 69% 2.7s
Dynamic Yield 0% 69 68% 2.7s
Optimizely 0.1% 157 66% 2.9s
Split.io 0% 9 57% 3.2s
LaunchDarkly 0.1% 141 47% 4.0s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

81% of Google Optimize sites pass LCP. LaunchDarkly trails 34 points behind, leaving 53% of its sites failing. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Optimize 10%
812.3s
93126ms
870.03
731.9s
541.3s
VWO 0.2%
772.4s
74203ms
820.05
692.0s
531.2s
Convert 0.1%
692.7s
78195ms
820.06
702.0s
521.4s
Optimizely 0.1%
662.9s
63235ms
750.11
612.1s
441.2s
LaunchDarkly 0.1%
474.0s
67245ms
720.12
473.0s
521.3s
Kameleoon 0.1%
762.5s
63229ms
780.06
701.9s
541.1s
AB Tasty 0.1%
762.4s
74206ms
710.13
721.8s
56949ms
Dynamic Yield 0%
682.7s
42313ms
660.19
711.9s
641.0s
Monetate 0%
792.4s
48230ms
790.06
711.9s
421.0s
Split.io 0%
573.2s
50283ms
430.20
432.6s
571.2s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Optimize leads on LCP: 81% of its sites pass. LaunchDarkly trails at 47%. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
Related signals Maps (4) → CDN (16) → Chat & messaging (17) → Bot detection (8) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured