1
At a glance the headline numbers for Ad networks impact
Ad networks ranked by performance impact.
6
Providers ranked
After min-sites filter
19,239
Sites in sample
Combined across all items
151ms
Best INP (p75)
Google AdSense
The State of Web Vitals · October 2026 · 203,892 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google AdSense | 151ms | 89.9% | 13,938 | |
| 2 | Prebid.js | 160ms | 86.0% | 907 | |
| 3 | Google Publisher Tag/GAM | 163ms | 86.4% | 3,081 | |
| 4 | Amazon Publisher Services | 170ms | 81.1% | 320 | |
| 5 | Taboola | 183ms | 79.9% | 517 | |
| 6 | Criteo | 192ms | 76.5% | 476 |
The State of Web Vitals · October 2026 · 203,892 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Index Exchange 0% 49 151ms
Google AdSense 6.8% 13,938 151ms
Outbrain 0% 29 154ms
Media.net 0% 22 178ms
Google Publisher Tag/GAM 1.5% 3,081 163ms
Prebid.js 0.4% 907 160ms
Amazon Publisher Services 0.2% 320 170ms
Taboola 0.3% 517 183ms
Criteo 0.2% 476 192ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
90% of Google AdSense sites pass INP. Criteo trails 13 points behind. computed
The State of Web Vitals · October 2026 · 203,892 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google AdSense 6.8%
792.4s
90151ms
830.07
721.9s
521.3s
Google Publisher Tag/GAM 1.5%
842.1s
86163ms
750.10
821.6s
68937ms
Prebid.js 0.4%
862.1s
86160ms
710.12
841.6s
74844ms
Taboola 0.3%
782.4s
80183ms
690.14
741.8s
65981ms
Criteo 0.2%
732.6s
77192ms
700.14
721.9s
571.1s
Amazon Publisher Services 0.2%
842.2s
81170ms
680.13
851.5s
78739ms
Index Exchange 0%
842.2s
94151ms
760.10
821.5s
78786ms
Outbrain 0%
791.9s
89154ms
830.08
901.3s
76748ms
Media.net 0%
413.7s
89178ms
410.92
462.5s
191.4s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google AdSense leads on INP: 90% of its sites pass. Criteo trails at 77%. computed
The State of Web Vitals · October 2026 · 203,892 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Email marketing (8) → Font services (4) → CDN (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.