The State of Web Vitals

Analytics impact

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

19
Providers ranked
After min-sites filter
211,278
Sites in sample
Combined across all items
0.01
Best CLS (p75)
Plausible
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Plausible 0.01 92.3%
2,252
2 Snowplow 0.01 88.5%
3,304
3 Simple Analytics 0.01 89.0%
99
4 Umami 0.02 87.8%
938
5 Matomo 0.02 89.3%
13,738
6 StatCounter 0.02 89.1%
339
7 GoatCounter 0.03 95.1%
61
8 Google Analytics 4 0.03 87.3%
107,514
9 Universal Analytics 0.03 87.8%
80,431
10 Fathom 0.03 88.2%
344
11 AT Internet/Piano 0.06 85.0%
584
12 PostHog 0.06 86.5%
325
13 Amplitude 0.08 81.6%
185
14 Clicky 0.08 89.7%
246
15 Mixpanel 0.09 76.0%
134
16 Heap 0.10 75.4%
88
17 Chartbeat 0.12 66.7%
83
18 Pirsch 0.18 72.2%
125
19 Adobe Analytics 0.18 65.8%
488
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
GoatCounter 0% 61 95% 0.03
Plausible 1.1% 2,252 92% 0.01
Clicky 0.1% 246 90% 0.08
Matomo 6.5% 13,738 89% 0.02
StatCounter 0.2% 339 89% 0.02
Simple Analytics 0% 99 89% 0.01
Snowplow 1.6% 3,304 89% 0.01
Fathom 0.2% 344 88% 0.03
Universal Analytics 38.1% 80,431 88% 0.03
Umami 0.4% 938 88% 0.02
Google Analytics 4 51% 107,514 87% 0.03
PostHog 0.2% 325 87% 0.06
AT Internet/Piano 0.3% 584 85% 0.06
Amplitude 0.1% 185 82% 0.08
Mixpanel 0.1% 134 76% 0.09
Heap 0% 88 75% 0.10
Pirsch 0.1% 125 72% 0.18
Chartbeat 0% 83 67% 0.12
Adobe Analytics 0.2% 488 66% 0.18
Parsely 0% 42 30% 0.20
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

92% of Plausible sites pass CLS. Adobe Analytics trails 26 points behind, leaving 34% of its sites failing. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Analytics 4 51%
802.3s
92136ms
870.03
731.9s
561.2s
Universal Analytics 38.1%
792.3s
92137ms
880.03
721.9s
541.3s
Matomo 6.5%
852.1s
93140ms
890.02
771.7s
601.1s
Snowplow 1.6%
861.9s
93127ms
890.01
831.5s
74820ms
Plausible 1.1%
911.7s
95114ms
920.01
871.4s
77751ms
Umami 0.4%
792.2s
89140ms
880.02
791.7s
75802ms
AT Internet/Piano 0.3%
832.2s
87153ms
850.06
801.7s
70881ms
Adobe Analytics 0.2%
692.7s
75200ms
660.18
691.9s
63997ms
Fathom 0.2%
812.2s
95127ms
880.03
741.8s
621.0s
StatCounter 0.2%
822.2s
86144ms
890.02
751.8s
591.2s
PostHog 0.2%
782.4s
79180ms
870.06
692.0s
451.3s
Clicky 0.1%
881.7s
100105ms
900.08
831.4s
72922ms
Amplitude 0.1%
762.4s
77191ms
820.08
791.7s
68929ms
Mixpanel 0.1%
702.9s
82175ms
760.09
741.8s
611.0s
Pirsch 0.1%
902.1s
97133ms
720.18
941.5s
53923ms
Simple Analytics 0%
782.3s
89124ms
890.01
712.0s
541.2s
Heap 0%
662.9s
59230ms
750.10
652.2s
501.2s
Chartbeat 0%
951.9s
75200ms
670.12
911.5s
80612ms
GoatCounter 0%
901.7s
100111ms
950.03
911.5s
81633ms
Parsely 0%
971.8s
83193ms
300.20
811.8s
65935ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Plausible leads on CLS: 92% of its sites pass. Adobe Analytics trails at 66%. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
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