1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
5
Providers ranked
After min-sites filter
3,000
Sites in sample
Combined across all items
81ms
Best INP (p75)
Tealium AudienceStream
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Tealium AudienceStream | 81ms | 98.6% | 1,550 | |
| 2 | Segment | 84ms | 97.0% | 1,233 | |
| 3 | RudderStack | 95ms | 96.6% | 61 | |
| 4 | Bloomreach | 124ms | 97.5% | 91 | |
| 5 | Treasure Data | 170ms | 88.9% | 65 |
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
mParticle 0% 8 93ms
Tealium AudienceStream 0.8% 1,550 81ms
Bloomreach 0% 91 124ms
Segment 0.6% 1,233 84ms
RudderStack 0% 61 95ms
Treasure Data 0% 65 170ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 97% and 99%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Segment 0.6%
852.1s
9784ms
780.09
831.5s
651.1s
Tealium AudienceStream 0.8%
872.0s
9981ms
710.13
861.4s
68922ms
Bloomreach 0%
752.5s
98124ms
810.09
801.6s
67980ms
mParticle 0%
881.4s
10093ms
630.22
881.1s
88633ms
Treasure Data 0%
742.7s
89170ms
750.09
751.2s
68950ms
RudderStack 0%
912.0s
9795ms
760.10
881.6s
53948ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Tealium AudienceStream leads on INP: 99% of its sites pass. Segment trails at 97%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (25) → Bot detection (8) → Email marketing (8) → Marketing pixels (10) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.