1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
5
Providers ranked
After min-sites filter
3,339
Sites in sample
Combined across all items
82ms
Best INP (p75)
Tealium AudienceStream
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Tealium AudienceStream | 82ms | 98.5% | 1,721 | |
| 2 | Segment | 86ms | 97.4% | 1,391 | |
| 3 | RudderStack | 87ms | 96.8% | 66 | |
| 4 | Bloomreach | 127ms | 97.6% | 95 | |
| 5 | Treasure Data | 157ms | 88.9% | 66 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
mParticle 0% 9 93ms
Tealium AudienceStream 0.8% 1,721 82ms
Bloomreach 0% 95 127ms
Segment 0.7% 1,391 86ms
RudderStack 0% 66 87ms
Treasure Data 0% 66 157ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 97% and 99%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.8%
862.0s
9982ms
710.13
861.4s
68918ms
Segment 0.7%
862.0s
9786ms
790.09
851.5s
671.0s
Bloomreach 0%
762.5s
98127ms
820.09
811.6s
68970ms
Treasure Data 0%
742.5s
89157ms
750.11
751.4s
68900ms
RudderStack 0%
912.0s
9787ms
780.10
891.6s
54950ms
mParticle 0%
891.4s
10093ms
670.22
891.1s
89712ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Tealium AudienceStream leads on INP: 99% of its sites pass. Segment trails at 97%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Bot detection (8) → Email marketing (8) → Marketing pixels (10) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.