1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
8
Providers ranked
After min-sites filter
105,414
Sites in sample
Combined across all items
1.9s
Best LCP (p75)
Segment
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Segment | 1.9s | 88.3% | 1,402 | |
| 2 | Piwik PRO Tag Manager | 2.1s | 85.1% | 452 | |
| 3 | Matomo Tag Manager | 2.2s | 82.9% | 9,169 | |
| 4 | Tealium iQ | 2.3s | 80.6% | 1,732 | |
| 5 | Google Tag Manager | 2.3s | 79.1% | 91,896 | |
| 6 | TagCommander | 2.7s | 70.8% | 210 | |
| 7 | Adobe Launch/DTM | 2.8s | 65.7% | 498 | |
| 8 | Ensighten | 2.9s | 61.9% | 55 |
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Segment 0.7% 1,402 1.9s
Piwik PRO Tag Manager 0.2% 452 2.1s
Matomo Tag Manager 4.3% 9,169 2.2s
Tealium iQ 0.8% 1,732 2.3s
Google Tag Manager 43.3% 91,896 2.3s
TagCommander 0.1% 210 2.7s
Adobe Launch/DTM 0.2% 498 2.8s
Ensighten 0% 55 2.9s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
88% of Segment sites pass LCP. Adobe Launch/DTM trails 22 points behind, leaving 34% of its sites failing. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.3%
792.3s
92139ms
870.03
721.9s
541.3s
Matomo Tag Manager 4.3%
832.2s
95141ms
900.01
751.8s
571.2s
Tealium iQ 0.8%
812.3s
88154ms
810.08
801.6s
65994ms
Segment 0.7%
881.9s
75196ms
780.06
881.4s
70857ms
Adobe Launch/DTM 0.2%
662.8s
77196ms
630.20
662.0s
591.0s
Piwik PRO Tag Manager 0.2%
852.1s
87152ms
840.03
771.7s
601.1s
TagCommander 0.1%
712.7s
75202ms
730.12
711.9s
621.0s
Ensighten 0%
622.9s
83165ms
710.12
622.2s
671.0s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Segment leads on LCP: 88% of its sites pass. Adobe Launch/DTM trails at 66%. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → 212,308 crawled sites with Chrome field data, representing millions of real page loads · How we measured
212,308 crawled sites with Chrome field data, representing millions of real page loads. How we measured.