1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
8
Providers ranked
After min-sites filter
104,735
Sites in sample
Combined across all items
1.9s
Best LCP (p75)
Matomo Tag Manager
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Matomo Tag Manager | 1.9s | 88.3% | 9,104 | |
| 2 | Piwik PRO Tag Manager | 1.9s | 87.7% | 448 | |
| 3 | Tealium iQ | 2.0s | 86.1% | 1,721 | |
| 4 | Segment | 2.0s | 85.8% | 1,389 | |
| 5 | Google Tag Manager | 2.1s | 84.9% | 91,315 | |
| 6 | TagCommander | 2.3s | 80.5% | 207 | |
| 7 | Adobe Launch/DTM | 2.3s | 79.6% | 496 | |
| 8 | Ensighten | 2.4s | 75.0% | 55 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Matomo Tag Manager 4.3% 9,104 1.9s
Piwik PRO Tag Manager 0.2% 448 1.9s
Tealium iQ 0.8% 1,721 2.0s
Segment 0.7% 1,389 2.0s
Google Tag Manager 43.3% 91,315 2.1s
TagCommander 0.1% 207 2.3s
Adobe Launch/DTM 0.2% 496 2.3s
Ensighten 0% 55 2.4s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
88% of Matomo Tag Manager sites pass LCP. Adobe Launch/DTM trails 8 points behind. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.3%
852.1s
9969ms
770.10
811.6s
591.2s
Matomo Tag Manager 4.3%
881.9s
9972ms
790.09
841.5s
631.1s
Tealium iQ 0.8%
862.0s
9982ms
710.13
861.4s
68918ms
Segment 0.7%
862.0s
9786ms
790.09
851.5s
671.0s
Adobe Launch/DTM 0.2%
802.3s
95106ms
530.19
801.6s
69908ms
Piwik PRO Tag Manager 0.2%
881.9s
9970ms
750.11
851.4s
66979ms
TagCommander 0.1%
812.3s
9393ms
670.15
781.7s
62973ms
Ensighten 0%
752.4s
9795ms
700.17
781.8s
70993ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Matomo Tag Manager leads on LCP: 88% of its sites pass. Adobe Launch/DTM trails at 80%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.