Customer data platforms impact

Performance impact by cdp provider.

Field data PhoneDesktopAll Scope All sites Q1 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Customer data platforms impact

Performance impact by cdp provider.

3
Providers ranked
After min-sites filter
1,506
Sites in sample
Combined across all items
0.08
Best CLS (p75)
Bloomreach
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Bloomreach 0.08 84.8%
54
2 Segment 0.11 74.6%
632
3 Tealium AudienceStream 0.12 71.0%
820
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
RudderStack 0% 30 86% 0.05
Bloomreach 0.1% 54 85% 0.08
Segment 0.7% 632 75% 0.11
Tealium AudienceStream 0.9% 820 71% 0.12
Treasure Data 0% 21 70% 0.14
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

No provider stands out: pass rates sit between 71% and 75%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.9%
852.0s
9879ms
710.12
861.4s
67928ms
Segment 0.7%
872.1s
9887ms
750.11
821.6s
671.0s
Bloomreach 0.1%
722.5s
98125ms
850.08
761.7s
67946ms
RudderStack 0%
921.8s
10071ms
860.05
931.4s
57941ms
Treasure Data 0%
782.2s
88196ms
700.14
701.7s
56950ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Segment leads on CLS: 75% of its sites pass. Tealium AudienceStream trails at 71%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (22) → Bot detection (7) → Email marketing (7) → Marketing pixels (10) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured